MooRER Down Jackets, Bombers & Parkas

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MooRER: Italian outerwear from Verona since 2003

MooRER comes from the province of Verona. Moreno Faccincani grew up in his parents' clothing workshop, opened in 1979, and after a robbery hit the family business in 1995 he started his own label for women's winter coats. In 2003, at 29, he founded MooRER, the name a play on his own first name, around one idea: the elegance of simplicity, leaving out the superfluous. The company is based in Castelnuovo del Garda near Lake Garda, is still family-owned, and makes its jackets in Italy. The result is the quiet jacket: one you wear over a suit on Monday and a sweater on Saturday, without a logo on the chest.

MooRER jackets: Oniro, Evan, Callum and the bombers

The bomber is the heart of what we carry. The Oniro hooded bomber is MooRER's short, neat cut that ends at the waist, in a technical fabric in navy and pearl and a water-repellent wool in denim blue. The Evan hooded down bomber in light taupe and the Evan knit-sleeve down bomber in blue have very light down and detachable sleeves, so each converts into a gilet. The Callum hooded down bomber in dark navy is a stretch jersey with fine goose down inside and a double collar with detachable hood; the Cleros wool bomber in navy adds a fur collar and MooRER's Finest Down label. The Reis down-lined jacket, the Darren jersey bomber, the Norlan field jacket and the Bernie button-front jacket complete the group. All of them are in MooRER jackets.

MooRER down jackets: Allori, Foscolo, Lenz, Nomos, Albini

MooRER's down jackets are the pieces for January. The Allori hooded hybrid down jacket, in blue grey and stone, has a body and hood in matte down-proof fabric, sleeves knitted in wool and cashmere and flannel details, with a regular fit. The Foscolo quilted down hooded jacket in pearl is boudin-quilted goose down in a water-repellent stretch fabric with wool-cashmere knit parts, horn buttons and a detachable hood and sleeves. The Lenz knit-sleeve down hooded jacket in navy combines a quilted down body with knitted sleeves and carries the Finest Down label; the Nomos quilted down field jacket in petrol blue has flap pockets and a stand collar with inner bib; the Albini hooded down jacket in dark brown is the clean, close one with the Acqua Tech water-repellent label. They are in MooRER down jackets, alongside Herno and Parajumpers in men's coats and jackets.

MooRER parka, car coat, peacoat and gilet

The Gorner hooded down parka in dark blue has a buttoned storm placket, zip chest pockets and flap hip pockets. The Sargent down-lined car coat in mink is car-coat length, long enough to cover a suit jacket, with a slim profile and the Acqua Tech label. The Bas double-breasted down peacoat in dark blue is the dressed one: a stretch outer, down filling, a removable padded inner bib and tone-on-tone logo buttons. The Calaf quilted down gilet in chalk is the "moorer bodywarmer" people search for, a body-close down gilet with stand collar and two-way zip. The ribbed turn-up beanie in putty is the one accessory. For a heavier expedition parka see Canada Goose and Woolrich.

MooRER Finest Down, Acqua Tech and the fabric codes

MooRER names each model and adds a code for the fabric, so the same cut comes in several cloths; our product pages spell out the fabric per piece. Two labels come back often. Finest Down is MooRER's own mark for the goose down it uses, on the Cleros and Lenz; Acqua Tech marks the water-repellent fabrics, on the Albini and Sargent. On its own site the brand grades every jacket with a thermal grade from A to E and an Acqua Proof level from one to three umbrellas; the Oniro, for example, is an Acqua line jacket. Care differs per fabric: technical pieces such as the Oniro and Calaf take a gentle wash at 30 degrees, wool pieces are dry clean only; the care label decides.

MooRER size guide and fit

MooRER uses Italian sizes: a 48 is a medium, a 50 a large for a chest of 98 to 102 cm, a 52 an extra-large. Nearly every piece we carry is true to size. The bombers, Oniro, Evan, Callum and Cleros, are cut short and neat, gathered at the waist by a ribbed hem; the field jackets, the Bernie and the Reis are straight; the Allori is a regular fit; the Sargent is slim and long. If you wear a thick knit under a bomber, consider one size up. The chest table is in the men's size guide, and in the store in Zeist we fit you.

MooRER or Herno, Moncler, Parajumpers?

"MooRER vs Herno" and "MooRER vs Moncler" are the two questions people type. Herno, founded in 1948 in Lesa on Lake Maggiore, began with raincoats and makes the lighter, more technical down jacket; MooRER, from Verona, makes the one cut closer to a coat, with horn buttons and wool and cashmere parts. Moncler is the mountain brand with the logo on the sleeve; we carry it only for children, in Moncler Kids. Parajumpers is the heavier, more casual parka, Stone Island the garment-dyed sportswear one, and Brunello Cucinelli the cashmere answer to the same winter. For a down jacket over a jacket and tie, MooRER is the one built for it.

MooRER at Paul Zeist

Paul Zeist has carried MooRER since 2010. It hangs in our men's store on the Slotlaan in Zeist, and what you see online is in the store as well. Orders placed before 16:00 ship the same working day, with free UPS pick-up in the Netherlands, Belgium and Germany and returns within 14 days across the EU. End-of-season jackets move to men's sale.

Frequently asked questions

Does MooRER fit true to size?

Yes, nearly every piece we carry is true to size in Italian sizing: a 48 is a medium, a 50 a large. The bombers are cut short and close, the field jackets and the Bernie straight, the Allori regular. For a thick knit under a bomber, take one size up. The men's size guide has the chest table.

Where are MooRER jackets made?

In Italy. MooRER was founded in 2003 by Moreno Faccincani, is based in Castelnuovo del Garda near Verona and makes its jackets in Italy.

What is the difference between MooRER and Herno?

Both are Italian, both make down jackets. Herno from Lake Maggiore is the lighter, more technical one; MooRER from Verona cuts its down jackets closer to a coat, with horn buttons and wool-cashmere parts, so they sit better over a jacket. We carry both in Zeist.

How much does a MooRER jacket cost?

At Paul Zeist the MooRER bombers and jackets run from about 1,170 to 2,300 euros, the down jackets from 1,595 to 2,280 euros, the parka and car coat around 1,900 to 2,180 euros and the Calaf down gilet 2,995 euros. End-of-season pieces move to men's sale.

How do I wash a MooRER down jacket?

It depends on the fabric. The technical pieces such as the Oniro bomber and the Calaf gilet take a gentle machine wash at 30 degrees without softener; the wool and wool-cashmere pieces such as the Cleros and Allori are dry clean only. Follow the care label, air the jacket between wears and store it on a shaped hanger.

MooRER

10504 Flap-Pocket Overshirt Dark Grey Melange

Paul Zeist Baby, Kids & Junior

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