Brioni Knitwear, Polo Shirts & Jackets

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Brioni: Roman tailoring since 1945

Brioni opened in 1945 at Via Barberini 79 in Rome, the shop of tailor Nazareno Fonticoli and his partner Gaetano Savini. Seven years later, in 1952, the house did something nobody had done before: it put men's clothes on a runway, in the Sala Bianca of Palazzo Pitti in Florence, the first men's fashion show in modern fashion history. In the 1950s John Wayne was fitted in the Roman atelier. From 1959 Brioni has made its clothes in its own atelier in Penne, a hill town in the Abruzzo, and in 1985 it opened the Scuola di Alta Sartoria there, a tailoring school where students finish with an extra year in the Brioni method. Brioni dressed Pierce Brosnan as James Bond in all four of his films from GoldenEye in 1995, and Daniel Craig in Casino Royale in 2006; Brad Pitt has been the face of the house since 2020. In November 2011 Brioni was bought by the French group PPR, renamed Kering in 2013. The brand celebrated its 80th anniversary in 2025, and the atelier in Penne has not moved.

Brioni knitwear: sweaters, cardigans and the Trama knit

Knitwear is the heart of what we carry. The Trama knit takes its texture from the sampietrini, the cobblestones of Rome, and comes as a crewneck in navy, graphite, beige and dark purple at 990 euros. The Two-Tone knit is a fine yarn with a subtle vertical texture: a crewneck in navy and beige, a roll-neck in navy and beige that is cut to go under a jacket, and a half-zip with a stand collar in navy, 990 to 1,200 euros. The Paolo zip cardigan in midnight blue, with a stand collar, a zip under a buttoned placket and ribbed cuffs, is the heaviest piece at 2,200 euros. Brioni knits in cashmere, silk, cotton and, in its mountain capsules, vicuña and Alashan cashmere; the exact composition of each piece is on its product page. All nine sweaters are in Brioni knitwear, and the rest of our range is in men's knitwear.

Brioni polos and T-shirts

The Brioni polo is a knitted polo, not a piqué one. The Trama knit polo comes with short sleeves in navy and with long sleeves in navy, dark purple and bitumen, a sage grey, at 990 and 1,100 euros, with a three-button placket and ribbed cuffs. The tipped knit polo in sand, with fine navy tipping at the sleeves and a deep ribbed hem, is the lighter summer version at 830 euros, and the tipped knit T-shirts in sand and coffee and the jersey T-shirt in bottle green, 790 to 890 euros, are the plainest way to wear the brand. Polos run Italian sizes 44 to 56; the jersey T-shirt runs 2XS to 2XL. All of them are in Brioni polos; for the Italian polo at a third of the price, see Fedeli and Gran Sasso.

Brioni jackets: Plume, jersey blazer and suede blouson

The Plume peak-lapel jacket in rope is the lightest tailored jacket Brioni makes: a two-button front, flap pockets and an airy summer cloth, 4,900 euros, sizes 44 to 56. The unstructured jersey blazer in melange midnight blue, 2,900 euros, has notch lapels and patch pockets and is the one to wear with the Meribel jeans. The 75th suede blouson in dark brown is the leather jacket in the range: a stand collar, button front, two flap chest pockets and button tabs at hem and cuffs, 5,700 euros. The twill overshirt in black anthracite, 4,900 euros, sits between a shirt and a jacket. Below them, the Pienza trousers in cream and off-white with a straight leg, the slim Capri trousers in off-white, the Pienza shorts and the Meribel slim jeans in light blue, 570 to 950 euros, and on the feet the suede penny loafer in coffee and suede tassel loafer in beige on a rubber sole, 990 euros.

Brioni or Kiton, Brunello Cucinelli, Zegna?

"Brioni vs Kiton" and "Brioni vs Brunello" are the most searched questions about the brand; we carry all three in Zeist. Brioni is the Roman school: a built shoulder, a clean chest, the most formal of the Italian houses. Kiton from Naples is the soft one, with an unpadded shoulder and more handwork per jacket. Brunello Cucinelli from Solomeo is the casual one, built around cashmere and unstructured jackets. Zegna we do not carry; for a structured Italian jacket at a lower price we point to Corneliani, and for Neapolitan shirts to Luigi Borrelli. In knitwear the difference is smaller than in tailoring: a Brioni Trama crewneck and a Cucinelli cashmere crewneck sit in the same price band, and the choice is texture against softness.

Brioni size guide

Brioni knitwear, polos, trousers and the Plume jacket use Italian sizes: 44 is an extra-small, 48 a medium, 50 a large, 52 an extra-large, and a 100 cm chest is a 50. The fit is true to size. The jersey blazer runs XS to XL and the overshirt S to 2XL. Trousers and shorts run IT 44 to 54 by waist, in the trouser size guide; jeans use inch waists 31 to 38. Loafers are UK sizes 5 to 11, equal to EU 39 to 45, and between sizes you take the smaller one, as the shoe size guide explains. The chest table is in the Brioni size guide, the general one in the men's size guide.

Brioni suits: on request

We do not keep Brioni suits on the rail, but we can order one for you: ask in the store in Zeist and we arrange the suit through Brioni, in your size and cloth. According to the house a jacket is built in around 220 steps and 22 hours from a choice of more than 800 fabrics. What hangs in the store is the Brioni wardrobe around the suit.

Brioni at Paul Zeist

Paul Zeist has carried Brioni since 2016. It hangs in our men's store on the Slotlaan in Zeist, and what you see online is in the store as well. Orders ship quickly, with free UPS pick-up in the Netherlands, Belgium and Germany and returns within 14 days across the EU. End-of-season pieces move to men's sale.

Frequently asked questions

Does Brioni fit true to size?

Yes. Knitwear, polos and the Plume jacket use Italian sizes 44 to 56, true to size: a 100 cm chest is a 50, a 48 is a medium. Trousers are IT 44 to 54 by waist, jeans inch 31 to 38, loafers UK 5 to 11 and between sizes you take the smaller one. The Brioni size guide has the full tables.

Why is Brioni so expensive?

Brioni is one of the oldest Italian tailoring houses, founded in Rome in 1945, and makes everything in its own atelier in Penne, where it has trained its own tailors since 1985. According to the house a bespoke jacket takes around 220 steps and 22 hours. At Paul Zeist a Brioni sweater costs 990 to 1,200 euros and a knit polo 830 to 1,100 euros; the jackets run from 2,900 to 5,700 euros.

What is the difference between Brioni and Kiton?

Both are at the top of Italian tailoring. Brioni, from Rome, is structured and formal, with a built shoulder; Kiton, from Naples, is soft and unpadded with more handwork per jacket. In knitwear the two are closer; we carry both in Zeist so you can compare them on the same rail.

Does Paul Zeist sell Brioni suits?

On request. Brioni suits are not on the rail, but we order one for you through Brioni in the store in Zeist. Online you find Brioni knitwear, polos, the Plume jacket, jersey blazer, suede blouson, trousers, jeans, loafers and accessories. Suits from other houses are in men's suits.

What is Brioni Trama knit?

Trama is Brioni's textured knit, its surface inspired by the sampietrini cobblestones of Rome. We carry it as a crewneck in navy, graphite, beige and dark purple and as a polo with short or long sleeves, all in Brioni knitwear and Brioni polos. The composition of each piece is on its product page.

Brioni

10504 Flap-Pocket Overshirt Dark Grey Melange

Paul Zeist Baby, Kids & Junior

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